By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's busy service world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the special difficult

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other realities concerning modern B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and the way that community building can help marketing professionals take back control of the ex

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other truths concerning modern-day B2B advertising. We talk about just how the purchasing journey is currently entirely fragmented as well as the manner in which neighborhood building can help marketers retake control of t